Tuesday, August 25, 2009

Celebrities Use Twitter To Save Shelter Pets' Lives

/PRNewswire/ -- Adopt-a-Pet.com, North America's largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.

On the campaign web site, www.TwitterACritter.com, pet lovers can select one of the 130,000 homeless dogs, cats, and other pets listed on Adopt-a-Pet.com and tweet a link to that pet's information.

"TwitterACritter is a fun, easy way for people to actively save the life of a shelter pet, even if they can't adopt one themselves or afford to donate," says Abbie Moore, executive director of Adopt-a-Pet.com. "Homeless pets are powerless to promote themselves to potential adopters, so it's up to those of us who love animals to lend a hand, and a set of thumbs, and tweet about them. In these difficult economic times, when so many pets are being relinquished to shelters, they need our help more than ever."

Already the campaign has gotten a boost from several celebrities who have participated and encouraged their Twitter followers to do the same. Since the TwitterACritter feature became available two weeks ago, Kevin Nealon, Alyssa Milano, Denise Richards, Kristin Chenoweth, and several other celebrities have taken up the cause and tweeted links to shelter pets listed on Adopt-a-Pet.com. According to Moore, "In each case, immediately after the celebrity's tweet, hundreds of their followers tweeted homeless pets as well. . . and their followers tweet, and so on and so on. The celebrities create an avalanche of compassion."

"The bottom line is that if enough people see a shelter pet, that pet gets adopted. There is no better way to expose shelter pets to as many potential adopters as possible than through Twitter," continues Moore. "It's no exaggeration to say that a single tweet can save a life. Imagine the impact it would have if everyone tweeted just one critter a day!"

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