Monday, November 2, 2009

Season of Suppers Strives to Double Pet Food, Monetary Donations in 2009

Editor's Note: Fabulous! Just fabulous!

/PRNewswire/ -- The Banfield Charitable Trust, in partnership with Meals On Wheels Association of America (MOWAA) and Banfield, The Pet Hospital®, is helping feed hungry Pets this holiday season with its annual Season of Suppers campaign, a national Pet food drive, which runs Sunday, Nov. 1 through Thursday, Dec. 31. The Season of Suppers campaign, now in its fourth year, aims to feed Pets of homebound seniors who receive meals from Meals On Wheels.

The Banfield Charitable Trust is hoping to double monetary donations in 2009 to fund, or start, new Pet feeding programs through We All Love Our Pets (WALOP) grants. During the 2008 campaign, the Trust raised $42,000 in monetary donations, which funded more than 50 WALOP grants. Meals On Wheels programs throughout the country can apply for these grants to initiate or sustain Pet-food distribution programs locally.

"Season of Suppers touches many people's hearts, and it is a joyful time for everyone involved," said Dianne McGill, executive director and chief executive officer of the Banfield Charitable Trust. "When we first started this campaign, we never imagined how quickly it would grow. The support from volunteers and MOWAA program directors has exceeded every goal we envisioned for the program's growth. We are humbled by the generosity donors have shown with their support, especially given our difficult economic times. We hope to meet the increased need with even greater participation this year."

In addition to the money for WALOP grants, the campaign also collected thousands of pounds of Pet food that local Meals On Wheels programs distribute. Banfield alone collected 13,000 pounds in 2008 at its main campus in Portland, Ore. Across the country, more than 750 Banfield hospitals act as food collection donation sites.

"MOWAA's mission is to eradicate senior hunger by 2020. That is our focus, and we do it one day at a time, one nutritious meal at a time and one senior at a time," said Enid A. Borden, president and chief executive officer of Meals On Wheels Association of America. "One thing we have seen firsthand is how important Pets are to these homebound seniors. In many cases, their Pets are their only family. It goes without saying that keeping Pets as nutritionally healthy as their owners is critically important. In more cases than we can count, the Season of Suppers campaign has made that possible - and a home is a much brighter place when the whole family gets the nutrition they need."

There are three ways to help make the 2009 Season of Suppers campaign even more successful:

1. Purchase Pet food and place it in the Season of Suppers donation bin in
any Banfield Pet hospital. The BCT suggests items that are easy to
transport, such as small bags and cans.
2. Donate money at Banfield Pet hospitals. During November and December,
Banfield Pet hospitals are collecting Pet food and monetary donations
in more than 750 hospitals nationwide. To find your nearest Banfield
location, visit
3. Contribute online at by clicking the "donate now"
button. Your donation of $30 will help Meals On Wheels programs feed
one Pet for an entire month.

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